While examining the impressive Fenty Beauty display at Sephora, I could not escape the fact that I was a trademark lawyer. Rihanna provided me with the perfect opportunity to discuss trademark’s intent-to-use basis.Read More
Terms, no matter how offensive, will be able to be registered. Look at the NFL Washington Redskins. They were prevented from registering their mark because the term redskin disparages Native Americans. However, because of this decision, they will be able to do so.Read More
...The Kardashian name is a strong mark and the Kardashian sisters spent a lot of time and effort making it become valuable. This is the definition of goodwill, which is also mentioned in the notice of opposition and trademark law. It is in their financial interest to prevent another person from using it.Read More
On fleek. Ain't nobody got time for that. What do these phrases have in common? They are phrases that were uttered by non-celebrities that became viral via social media. As a result of the increased popularity of these statements, some people have asked the following:...Read More
Why are trademarks important to businesses? Since a trademark is a type of intellectual property, it can be licensed or assigned to others for a fee.Read More
