While examining the impressive Fenty Beauty display at Sephora, I could not escape the fact that I was a trademark lawyer. Rihanna provided me with the perfect opportunity to discuss trademark’s intent-to-use basis.Read More

A podcast has several trademarks: the podcast name, its logo and even the stage name(s) of the podcast’s host(s). Registering these marks provides notice to others nationwide (and if you take the extra steps, worldwide) that you are claiming ownership of the trademarks and that you plan to monitor them against infringement.Read More

Your YouTube name is essentially a trademark. It's used in association with a service (entertainment usually) and goods (if you sell merchandise with that name). Furthermore, any slogans you create on your channel could be potentially registered for a federal trademark.Read More