While examining the impressive Fenty Beauty display at Sephora, I could not escape the fact that I was a trademark lawyer. Rihanna provided me with the perfect opportunity to discuss trademark’s intent-to-use basis.Read More
Terms, no matter how offensive, will be able to be registered. Look at the NFL Washington Redskins. They were prevented from registering their mark because the term redskin disparages Native Americans. However, because of this decision, they will be able to do so.Read More
In order to understand this decision and its consequences (more copyright registrations, litigation, and innovation in fashion designs), it’s first necessary to explain copyright law.Read More
...The Kardashian name is a strong mark and the Kardashian sisters spent a lot of time and effort making it become valuable. This is the definition of goodwill, which is also mentioned in the notice of opposition and trademark law. It is in their financial interest to prevent another person from using it.Read More
Why are trademarks important to businesses? Since a trademark is a type of intellectual property, it can be licensed or assigned to others for a fee.Read More
