I recently bought Fenty Eau de Parfum, which was created by singer/businesswoman Rihanna. After analyzing my receipt, I could not escape the fact that I was a trademark lawyer. I analyzed the trademark history of FENTY perfume and discovered something very interesting. The company from which I purchased the perfume (Fenty Beauty LLC) is not the same company that owns the FENTY trademark (Roraj Trade LLC).
I surmised that this happened because of trademark licensing. I also concluded that business moves like this are why Rihanna is now a billionaire. For a more in-depth, but quick analysis, view this Instagram Reel or TikTok.
For more information on trademark and contract law, you can click the Trademark and Contracts tag on the right to read more blog posts. You can also email us at info@jllaw.net.
Image credit: Shutterstock.com
